Route 66 Labs has a unique skillset to look at what you have, what the obstacles are, and find ways to overcome them long before its an issue.
Ironically the catalyst for innovation was simply asking "Why Not?". Sometimes the real answer is hidden in the excuses of others.
TICAL OFFICIAL
Additional Services
OF BORING
ROUTE 66 LABS
SOMETHING NEW
We hope these give you an idea of the variety of work we can do for you and your brand.
The Gortach pulls from Irish Folklore which is connected to early Missouri settlers who grew hemp. The legend of the Gortach is intertwined into actual historic events.
The entire film was intended to be a social media play to promote cannabis brands. There is no restriction on promoting a movie your in, but there is a restriction if you're a cannabis company.
Combined these two non-psychoactive ingredients give the consumer a 5-8 hour boost of energy and focus. If the consumer also indulges in Cannabis use the CBC multiplies the effects of THC.
The best part is that there aren't any jitters or a "come down" effect as you would find with energy drinks and caffine.
With a heavy background in the science of their product, translating it to layman's terms proved difficult. The semi-technical background of Route 66 Labs helped bridge the gap from high science to everyday joe.
The website, the affiliate programs, and even the social media strategy all walk the line of science, and common sense.
Flower Power Hour
At the time, it was one of the first shows that talked about hemp and cannabis. Everything was on the table from the culture, the science, the politics, and the industry as a whole.
The show ran for almost 2 years and was eventually cancelled by the Radio Station, citing a pending sale and concerns from Route 66 Labs helped implement sponsor packages, events, promotions, collaborations, and more.
So, its not uncommon to find first time users, or re-engaging users who over consume THC products. The anxiety and panic sets in and they have a very expensive night in the ER.
Reveille is a collaboration with one of the top endocannabinoid researchers in the country, Chip Paul.
A few drops of this all natural product lets the consumer come back from the edge. Users report "sobering up" in a matter of minutes.
Wellness
Route 66 Labs cleaned up and streamlined the logos for both brands. Furthermore we built out a "Pack" of dog personas to help market Charlie Boy Pet Wellness products.
With affiliate marketing programs, non-profit tie ins, and other key elements Dutch Brothers Wellness and Charlie Boy Pet Wellness are now able to operate on the level they were hoping for.
Leveraging local knowledge and contacts Route 66 Labs will be the boots on the ground for TICAL and Method Man by proxy when it comes to this exciting brand.
Wax Off
Through a partnership, arranged by Route 66 Labs, Waxy Brown Wax Off was born.
The product does not need salts or detergents to dissolve residue. Because the audience has a sense of humor, the decision was made to "lean into" the childish puns and humor.
Revue
For years the FM show was a great source of information for events, products, and changes to state law.
Without the FCC looking over our shoulder, or the constraints of FM Broadcasting, Waxy Browns Revue can finally provide the content our team has been looking for.
Produced by and Co-Hosted Justin Trowbridge from Route 66 Labs.
Growers Cup
The commercial was used on various social media elements. It was eventually picked up by a few of the artists performing at the show as well.
THE MAGIC?