Originally Route 66 Labs set out to be an analytical testing and R&D lab in New Mexico. As I got deeper into licensing it became clear that being a lab meant the connections and projects we enjoyed doing so much had to go away.

So, instead of getting “stuck” in a lab business we pivoted the company to continue doing what we all love, working with people from all over the industry. Our founder, Justin Trowbridge, made a career out of creatively solving problems and finding solutions others thought impossible.

Route 66 Labs is a multi faceted starting point for all variety of projects. Leveraging years of experience, business contacts, and industry knowledge there isn’t much that’s unknown territory.

Route 66 Labs, through our network, offer consulting, sales and marketing, brand ambassador services, social media, web design, manufacturing, logistics, research, and much more.



Hannibal Barca, a Carthaginian general, was once asked how he was planning on invading Rome. The city was so well defended nobody dared to try.

Hannibal’s response…

"I'll find a way, or I'll make a way."

He “made his way” by riding african elephants through the alps with his army.

At Route 66 Labs, we’ll find a way or we’ll make a way…probably without the elephants.


We’ve come to realize that a majority of the companies we work with in various capacities lack effective web presence. So, we dusted off the tools from a previous life and got back in the saddle for the right products.


Over the years we’ve worked with several different companies that lead to relationships as either a “Brand Ambassador”, Affiliate, or Direct Sales. These relationships work well as we can help expand market reach across the country and around the world!


"Hemp Guy"
Waxy Browns Flower Power Hour

As the “Hemp Guy” on Waxy Browns Flower Power Hour I call in each week to our FM Radio show. As one of the first hemp/cannabis FM radio shows we live stream to 75,000+ people around the world. We also are much of the driving force behind cannabis culture in Missouri.


*Recommend you listen to the video above with sound.

Event Production &

Early in 2022 I was asked to do video production as well as facilitate the live stream of speakers for the Cannabis Science and Industry Congress in Costa Rica. Working with experts from around the world and overcoming language barriers as well as algorithm issues with YouTube we were able to put on the first cannabis and hemp conference in Costa Rica. The team who put on the conference were working with the government to put into place their legal market for hemp and cannabis and even announced legalization in conjunction with our event.

Santa Fe, New Mexico, USA